Vegan living is 'hot' right now. In just the past 12 months veganism has regularly hit the headlines – in a positive way.
With vegan food being served at the BAFTA Awards in the UK, a vegan cheese company getting a deal on the popular US TV show Shark Tank to Bill Gates investing in a company providing vegan alternatives to meat and Beyonce's plant-based food delivery service, the vegan lifestyle is starting to shed its image of bland, drab and unhealthy.
As an ethical vegan since 1996 and a longtime animal rights advocate, journalist and author Katrina Fox's mission is Vegan World Domination where animals are no longer exploited, abused, commodified or killed for human consumption. Ethical businesses play a key role in moving closer to this ideal.
To encourage more people to start and run a business on vegan principles, Fox wrote this 'how to' guide. She conducted extensive interviews with over 60 vegan business owners and entrepreneurs in the US, Canada, Australia and UK, as well as PR and marketing professionals. Their insights are featured throughout this book, which former VP of Citibank Philip Wollen described as 'A timely addition to the reading list of every vegan entrepreneur."
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