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About me
I’m an award-winning journalist, copywriter, content marketer and PR consultant with more than 25 years’ experience writing for niche and mainstream media in the UK, US and Australia.
I’m the author of Vegan Ventures: Start & Grow an Ethical Business, the first book of its kind providing success strategies for vegan entrepreneurs and host of the Vegan Business Talk podcast.
My mission is to put more vegan business owners, experts, influencers, coaches, consultants and creatives in the limelight so you can share your messages and make money selling your products and services.
Vegans In the Limelight
Marketing and promotion is essential to grow your vegan business or brand but it can be overwhelming. So much content to create. So many platforms to post on.
Instead of paying for fancy courses or memberships where you get little direct access to the creator to figure out the best strategies for your business, you can invest in affordable, ongoing education and training.
In my private membership group you’ll get access to a comprehensive PR course, regular expert masterclasses, Q&A group coaching sessions, website/content reviews, a warm, supportive community and more.
You’ll get the help and support you need to help you create a strong personal brand and position yourself as an in-demand, authentic thought leader.
Vegan Ventures
Vegan Ventures: Start & Grow an Ethical Business is the first book of its kind providing success strategies for vegan and plant-based entrepreneurs.
It features insights and expertise from 60+ owners of a wide range of vegan-run businesses from across the globe, as well as PR, marketing and business growth professionals.
“A timely addition to the reading list of every vegan entrepreneur.”
– Philip Wollen, former VP, Citibank & philanthropist, from the foreword to the book.
Vegan Business Talk Podcast
How do other vegan business owners overcome their challenges to succeed?
What marketing and PR strategies are working for them?
Join me and my guests as we dive into the world of ethical entrepreneurship, and discuss how to stand out in an increasingly crowded world.
Tune into the first vegan business podcast of its kind, Vegan Business Talk.
Kind words from lovely people
“Katrina has a great eye for what’s trending and who to get your work in front of. She completely understands the vegan movement and is well connected all over the world. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that. I recommend her 100 percent.”
– Sara Kidd, vegan baking queen and author
“Katrina is not only hardworking, but really easy to work with. She remains flexible in her approach and can see fantastic opportunities as they arise. She is well connected and respected in the ‘plant-based world’. I would highly recommend her services.”
– Tammy Fry, marketing director Fry Family Food Company
“Katrina was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR and marketing strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.”
– Mitali Deypurkaystha, book consultant and founder of The Vegan Publisher
From the blog
Get yourself booked as a podcast guest with this directory of 135 vegan & plant-based shows[Updated 2022] Finding relevant podcasts in the vegan and plant-based space to pitch yourself or your client as a guest…
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We need more collaboration, less competition in the vegan and plant-based spaceI was partly sad and partly amused by the attack ads taken out by plant-based meat brand Lightlife in US…
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VBT 120: What to include on the ‘About’ page of your vegan brand’s websiteIn this episode I’m sharing with you a talk I gave recently to a group of vegan business owners and…
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Content Marketing Masterclass
Creating content for other people’s websites or contributing articles to external media outlets is an excellent way to build your authority as an expert or thought leader.
It gets you in front of (the right) audiences who may not have otherwise discovered you or your brand, and can also lead to other opportunities including speaking gigs, collaborations and partnerships.
In this 60-minute webinar with me you’ll learn:
- What is content marketing and how does guest blogging/writing work?
- The three key types of guest writing/blogs and how they differ from each other
- How to write a strong opinion article, feature and listicle (even if you’re not a ‘writer’)
- How to identify the right places to contribute to
- How to leverage your guest articles for even bigger impact
