Why do some vegan business owners and brands get featured in the media and others don’t? Katrina Fox provided some tips during her talk at the inaugural 2018 Plant Powered… Read More
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How to find an investor for your vegan business
More individuals and companies are looking to back vegan and plant-based enterprises than ever before, but how do you find them and pitch them? Here’s a list of vegan and… Read More
How to find an investor for your vegan business
More individuals and companies are looking to back vegan and plant-based enterprises than ever before, but how do you find them and pitch them? Here’s a list of vegan and… Read More
How to use Reddit to promote your vegan business
While Facebook, Instagram and other social media platforms are helpful to raise the profile of your vegan brand, you may be missing out by ignoring Reddit, writes Dale Cudmore. To… Read More
Is your site missing an online media kit? Here’s how to fix that [UPDATED DECEMBER 2017]
Do you have a media room on your website? If not, you could be missing out on valuable PR opportunities, so now’s the time to get one, writes Katrina Fox…. Read More
How to respond to a SourceBottle or HARO query: A vegan business owner’s guide [UPDATED MAY 2017]
When journalists are seeking experts to quote or feature as TV or radio guests, make sure you maximize your chances of being selected. Katrina Fox offers some tips. Every day… Read More
12 reasons to enrol in Vegans in the Limelight online PR course
Professional development is essential for entrepreneurs. Taking an online course is a great way to learn and add new skills to help you grow your business. But deciding which courses… Read More
10 things you should NEVER say to a journalist if you want free publicity for your vegan brand
Getting media coverage is still the fastest way to grow your vegan brand. It puts you in front of hundreds, thousands or even millions of potential buyers and is an… Read More
Don’t set up your Facebook Ad campaign without doing these four things
It’s easy to quickly run up a hefty Facebook Ads bill, with all those notifications encouraging you to promote a post that’s going well and that big shiny Boost button… Read More
5 things a vegan company needs to know about PR
Starting a new business, expanding, or launching a new product are just a few occasions when an entrepreneur may consider PR. Vegan companies have some particular needs when working with… Read More
5 reasons NOT to crowdsource your vegan logo
It’s tempting for new and even established business owners to try to save time and money by securing a logo through design competitions. But this strategy is risky, as well… Read More
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