I’m planning on opening a vegan café in my local area. I haven’t yet located premises for it. When do I start marketing it? Do I start now, for example on social media, to let people know it’s coming? Or do I wait until I’ve got a premises secured?
These questions came to us from a new vegan entrepreneur and it’s the topic that Stephanie Redcross, Managing Director of Vegan Mainstream, addresses in this month’s feature in our video Q&A series ASK STEPHANIE.
Stephanie has been working in marketing for more than 18 years, and got her start working for Fortune 500 Companies. In 2009 she ventured out on her own, and started Vegan Mainstream, a business consulting company specifically for vegan business owners and entrepreneurs.
Absolutely, start your marketing as soon as you have an idea of the type of café and the general location. I recommend developing a pre-launch communication strategy for all business types – this isn’t just for retailers or food establishments – I’ve seen this approach work well, even for entrepreneurs who provide services. For example, one of the most commonly used pre-launched strategies is used by authors that start with a blog, then work their way into writing a book…
Hear the rest of Stephanie’s answer in this video, including thoughts on:
- When to start your marketing
- How to make the process beneficial to you and your community
- And tips to help avoid common pitfalls
Learn about the importance of:
- Starting your business with a clear goal in mind;
- Setting a communication schedule; and
- Rewarding your pre-launch community of supporters.
Plus: Hear Stephanie’s thoughts on the benefits of email marketing as compared to social media for new entrepreneurs, and much more.
DO YOU HAVE A VEGAN BUSINESS QUESTION?
If you have a question on any aspect of your existing or aspiring vegan business, tweet us @veganbizmedia or @veganmainstream using the hashtag #AskSteph