[Updated 2022] Finding relevant podcasts in the vegan and plant-based space to pitch yourself or your client as a guest just got easier, with the creation of a comprehensive directory… Read More
We need more collaboration, less competition in the vegan and plant-based space
I was partly sad and partly amused by the attack ads taken out by plant-based meat brand Lightlife in US publications including the New York Times and Wall Street Journal… Read More
VBT 120: What to include on the ‘About’ page of your vegan brand’s website
In this episode I’m sharing with you a talk I gave recently to a group of vegan business owners and entrepreneurs on what to include on the ‘About’ page of… Read More
Should you use ‘vegan’ in your branding and marketing, or is ‘plant-based’ better?
Companies that sell food products containing no animal ingredients should avoid using the labels ‘vegan’ or ‘vegetarian’ if they want to boost sales, according to Bruce Friedrich, executive director of… Read More
Here’s why these female vegan entrepreneurs got media coverage in a mainstream business publication
Why do some vegan business owners and brands get featured in the media and others don’t? Katrina Fox provided some tips during her talk at the inaugural 2018 Plant Powered… Read More
How to use Reddit to promote your vegan business
While Facebook, Instagram and other social media platforms are helpful to raise the profile of your vegan brand, you may be missing out by ignoring Reddit, writes Dale Cudmore. To… Read More
Is your site missing an online media kit? Here’s how to fix that [UPDATED DECEMBER 2017]
Do you have a media room on your website? If not, you could be missing out on valuable PR opportunities, so now’s the time to get one, writes Katrina Fox…. Read More
How to respond to a SourceBottle or HARO query: A vegan business owner’s guide [UPDATED MAY 2017]
When journalists are seeking experts to quote or feature as TV or radio guests, make sure you maximize your chances of being selected. Katrina Fox offers some tips. Every day… Read More
12 reasons to enrol in Vegans in the Limelight online PR course
Professional development is essential for entrepreneurs. Taking an online course is a great way to learn and add new skills to help you grow your business. But deciding which courses… Read More
10 things you should NEVER say to a journalist if you want free publicity for your vegan brand
Getting media coverage is still the fastest way to grow your vegan brand. It puts you in front of hundreds, thousands or even millions of potential buyers and is an… Read More
