You may have heard proclamations that search engine optimization (SEO) is ‘dead’ and no longer worth your investment of time or money. Not so, says Kelly Myers. But what exactly… Read More
Don’t pick my brain, rent it (a guide for vegan service providers)
Are you constantly being asked for ‘tips’? Or invited to meet for ‘coffee’ in exchange for your advice? Fed up with people expecting ‘freebies’, even if it’s for a good… Read More
Do I have to blog to grow my vegan business?
With more people consuming content on social media, is it necessary to post it on your website? “I keep hearing from marketers that I have to blog regularly on my… Read More
How to choose the right PR firm to promote your vegan business
Depending on your budget, you can do your own publicity, or, as your business grows, you may want to hire a professional. If you decide on the latter, make sure… Read More
10 networking tips for vegan business owners
Networking is essential to spreading the word about your business and finding potential collaborators as well as customers or clients. With so many different social media platforms where you can… Read More
How to ask for a testimonial that will serve your vegan business
What we say about our own products or services is nowhere near as significant as what others say about them. Here’s how to solicit useful and relevant endorsements. As a… Read More
How to land speaking gigs: 5 tips for vegan business owners and entrepreneurs
Sharpening your speaking skills can give you an edge over your competitors by positioning you as an expert in your field. Ron Prasad offers five ways you can get in… Read More
Are you damaging your vegan brand by making these mistakes at food shows?
Many vegan food producers lose valuable opportunities to impress buyers and gain loyal customers when showcasing their wares at specialist events. Make sure you’re not one of them by following… Read More
Top 5 things to consider when planning an event
Hosting an event is an important promotional tool that is often underused by business owners. But there’s an art to successful event planning, writes Karine Brighten. Planning events can be… Read More
Should I use the word ‘vegan’ in my branding or marketing?
To ‘V’ or not to ‘V’? That’s the question on many a new and existing vegan business owner’s mind. Do we embrace the word ‘vegan’ with pride at the risk… Read More
