I offer done-for-you PR services to a select number of vegan and plant-based brands, entrepreneurs, authors and creatives from across the globe.
This can be on a short- or long-term basis.
Typically this includes:
• PR strategy
• Media outreach and pitching to specialist and niche media (and occasionally mainstream media if relevant)
• Preparation of an online media kit including press releases where relevant
• Sharing published stories and other assets about your brand on social media in relevant vegan and animal rights groups.
All the above work in this regard is done by me, personally.
Full social media management is an additional option. For this, I work alongside trusted professionals who I oversee on your behalf so everything can be project managed through me.
Some of the vegan brands, businesses and personalities I’ve been hired to provide PR services for include:
Testimonials from clients who have hired me for PR services
Sara Kidd, vegan cake ambassador, Vegan Cakes by Sara Kidd
Tammy Fry, The Fry Family Food Company
“We are extremely happy that we employed the services of Katrina Fox PR to raise the profile of our company, The Fry Family Food Co, as well as my profile as a plant-based health and fitness influencer in Australia and the USA.
“The results of her work spoke for themselves – they included a five-page feature on the Fry family in Vegan Health & Fitness magazine, inclusion of Fry’s recipes in an upcoming major plant-based cookbook, and several other articles and interviews.
“Katrina is not only hardworking, but really easy to work with. She remains flexible in her approach and can see fantastic opportunities as they arise. She is well connected and respected in the ‘plant-based world’. I would highly recommend her services.”
Alon Hochberg, CEO & founder, Billion Vegans online marketplace
“I had just launched an equity crowdfunding campaign for my new online marketplace, Billion Vegans, and wanted to get this in front of the vegan community. I hired Katrina because I felt we’d be in safe hands, due to her extensive networks in vegan circles as well as her strong PR skills.
“I’m delighted with the results we got. Within the first 24 hours of gaining our first piece of media coverage, our equity crowdfunding amount doubled, enabling us to reach the minimum target to allow us to keep fundraising, and product sales tripled.
“It was a pleasure working with Katrina, who not only promoted our brand but championed it and also offered valuable advice on profile-raising in general. I would hire her again in a heartbeat and highly recommend her services.”
Demetrius Bagley, Vegan Travel Club
“I strongly recommend Katrina Fox for your employment. Katrina has been a terrific media colleague, key collaborator and excellent vendor for and with me over these last couple of years.
“As an ace vendor, she’s deftly partnered with our Vegan Travel Club team to produce multiple outstanding press releases. Part of that was her thoroughness and speed. And other part of that was her making sure we were very well prepared for media attention with some expert advice around press release distribution, photo formatting online, and other PR strategy.”
Michelle Gravolin, Vegan NSW
“Katrina’s assistance with our publicity campaign was professional, comprehensive, well-informed and effective. Katrina was generous with her knowledge, a pleasure to work with, and went out of her way to help us meet our goals.
“Our campaign achieved much greater reach than it would have without her assistance.”
Fees and how to hire me for done-for-you PR services
Done-for-you PR services are by application only. I will only take you on as a client if I believe I’m the right person to help you, I love your project/brand/business, and if my schedule allows me to give you the time and energy you deserve.
Unlike many standard PR agencies or publicists, I will only take you as a client if I believe in you and your product or brand enough to want to personally shout about it from the rooftops.
As every project, business and brand is different and requires tailored services specifically to you, an individual, personalized quote will be provided to you if I think we’re a fit, but to give you an approximate idea, you’re looking at:
• Full PR strategy, services and media outreach (includes creation of relevant press release/s, online media kit and pitching): Approximately $4,000 AUD per month (minimum 3-month contract, one month always paid in advance).
• Press release creation (One-off, standalone): Approximately $650 AUD.
Online media kit creation (One-off, standalone): Approximately $650 AUD.
• Press release & online media kit creation together (One-off, standalone): Approximately $1,200 AUD.
• Article or blog post creation: Approximately $400 AUD per post.
• Social media management: From $2,000 AUD per month.
Again, the fees above are ballpark figures only and will vary depending on your requirements.
To enquire about my done-for-you PR services, drop me an email to Katrina [at] veganbusinessmedia [dotcom], with full details about your project/brand/business and what you’re hoping to achieve, and we’ll go from there.