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10 things you should NEVER say to a journalist if you want free publicity for your vegan brand

Getting media coverage is still the fastest way to grow your vegan brand. It puts you in front of hundreds, thousands or even millions of potential buyers and is an… Read More
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Get yourself booked as a podcast guest with this directory of 135 vegan & plant-based shows
[Updated 2022] Finding relevant podcasts in the vegan and plant-based space to pitch yourself or your client as a guest just got easier, with the creation of a comprehensive directory… Read More
We need more collaboration, less competition in the vegan and plant-based space
I was partly sad and partly amused by the attack ads taken out by plant-based meat brand Lightlife in US publications including the New York Times and Wall Street Journal… Read More
VBT 120: What to include on the ‘About’ page of your vegan brand’s website
In this episode I’m sharing with you a talk I gave recently to a group of vegan business owners and entrepreneurs on what to include on the ‘About’ page of… Read More
Should you use ‘vegan’ in your branding and marketing, or is ‘plant-based’ better?
Companies that sell food products containing no animal ingredients should avoid using the labels ‘vegan’ or ‘vegetarian’ if they want to boost sales, according to Bruce Friedrich, executive director of… Read More
Here’s why these female vegan entrepreneurs got media coverage in a mainstream business publication
Why do some vegan business owners and brands get featured in the media and others don’t? Katrina Fox provided some tips during her talk at the inaugural 2018 Plant Powered… Read More
How to use Reddit to promote your vegan business
While Facebook, Instagram and other social media platforms are helpful to raise the profile of your vegan brand, you may be missing out by ignoring Reddit, writes Dale Cudmore. To… Read More
Is your site missing an online media kit? Here’s how to fix that [UPDATED DECEMBER 2017]
Do you have a media room on your website? If not, you could be missing out on valuable PR opportunities, so now’s the time to get one, writes Katrina Fox…. Read More
Here’s why you should turn your business vegan in 2020
Two years ago I wrote similar article to this one for Forbes, in which I noted how veganism is going mainstream. Now, as we enter not just another new year… Read More
What you need to know about the world’s first vegan-friendly and climate-conscious Exchange Traded Fund
While developments in vegan food, fashion and skincare are coming on in leaps and bounds, ethical finance products that exclude animal exploitation have been scarce. But that’s all set to… Read More
Fast food: The future is vegan
In August this year, a former Burger King restaurant in Encinitas, California, was taken over by another company which continued to serve burgers, fries and shakes via the drive-thru window…. Read More
Luxury shoes are going vegan at last
It’s no secret that vegan food products are a massive growth market. Even the US’s largest meat producer is jumping on the plant-based protein bandwagon. But the food industry isn’t the… Read More
Here’s why vegan initiatives in corporate workplaces are good for business
Nearly three decades ago, Philip Wollen left his position as vice-president of Citibank in Australia after an experience that changed him forever. The merchant banker visited a client’s premises, which… Read More
Banning terms like ‘meat’ for vegan products is a dangerous precedent and hypocritical
This week a law came into effect in Missouri which bans the use of ‘meat’ terminology to describe any food products that haven’t come from a slaughtered animal. It means that vegan… Read More
Vegan vacations are in high demand: Here’s how the travel industry is responding
In 2004 travel firm VegVoyages launched, offering three trips in one country. Fourteen years later, the company, which specializes in vegan adventure tours in Asia, now runs up to 23 trips a… Read More
These vegan investors are running regular online virtual pitch events
The vegan and plant-based business sector is seeing huge growth, with even multi-national corporations jumping on the bandwagon to get a piece of the animal-free pie! You could argue that… Read More
How to find an investor for your vegan business
More individuals and companies are looking to back vegan and plant-based enterprises than ever before, but how do you find them and pitch them? Here’s a list of vegan and… Read More
Is your vegan business eligible for R&D funding?
The R&D tax credit is a government program available in most developed nations that offers more than $2 billion in funding every year. If you are a new business that… Read More
Are you risking damage to your vegan business by not maintaining your website regularly?
Your website is acting as your best employee, online 24/7. The employee that’s advertising your business to the world. The employee that’s attracting new prospects. The employee that’s converting those… Read More
What’s the ‘why’ behind your vegan business?
Start with the why and the how will take care of itself. That’s the advice of some business gurus. It is not quite that simple – the ‘how’ of running… Read More
How a nightclub DJ became a successful vegan hairdressing entrepreneur
Even though she ‘doesn’t read books’, Kelly Vowles picked up a copy of Vegan Ventures at VegFestUK London in 2017. Since then she’s opened her own eco-vegan hair salon Pixal-Rose… Read More
This business professor turned entrepreneur is planning to create an ‘all-vegan equivalent of Whole Foods’
Dr Steven Smith is the founder of Vegan Fine Foods, a market and café in Fort Lauderdale, Florida. Born and raised in the New York City metro area, he began… Read More
Meet the French entrepreneurs who’ve raised almost $1m to crowdfund their vegan, sustainable, multi-function bag, ‘bobobark’
Elie Seroussi is a 30-year veteran of the Paris fashion industry and founder of fashion house Cecile & Jeanne Paris. After a Parisian childhood surrounded by design and craftsmanship, his… Read More
Collaborating with other vegan entrepreneurs: Things to consider
Every vegan entrepreneur is a collaborator. When I was doing interviews for my book Vegan Ventures: Start and Grow an Ethical Business and continue to do so for my podcast Vegan… Read More
Is that feeling of overwhelm destroying your productivity?
If you don’t manage your time properly, stress will kick in, your physical and emotional health will suffer, and eventually you’ll burn out. Marketing maestro Stephanie Redcross from Vegan Mainstream… Read More
Are your beliefs about money sabotaging your vegan business?
How you think about money impacts on how much or little of it will flow to you, writes Katrina Fox. Many ethical business owners, including vegans, have major issues around… Read More
VBT 176: How to Write, Publish & Leverage a Book to Boost Your Vegan Business with Mitali Deypurkaystha
Mitali Deypurkaystha is a former ghostwriter turned book consultant and publisher who is on a mission to turn vegan experts, business owners and C-suite executives into authors. Her new book… Read More
VBT 175: Jecks Stone, Vegan Interior Designer On Taking a Stand to Stand Out
In this episode, I interview Jecks Stone, interior designer and founder of Persona Abode in the UK. Her background in recycling management and historic building conservation were the foundation of… Read More
VBT 174: Lena Ludwig of Vital Gains Mergers & Acquisitions Firm on How to Sell or Buy a Vegan or Alt Protein Business
In this episode I interview Lena Ludwig, founder and principal of Vital Gains mergers and acquisitions consultancy in Washington D.C. A vegan of 26 years, Lena started working in mergers… Read More
In conversation with vegan and plant-based entrepreneurs 1: Sydney, Australia
Three leading vegan and plant-based entrepreneurs in Sydney, Australia, joined host Katrina Fox, founder of Vegan Business Media, to find out what it really takes to run a business on… Read More
Will ‘vegan capitalism’ save the world?
Multi-national corporations not known for their ethics in regards to animals, people or planet are jumping on the plant-based trend, bringing out their own animal-free versions of popular products, investing… Read More
Vegan investor Alicia Robb is helping women, people of color & other traditionally overlooked entrepreneurs to raise funds
The world of investing, wealth and business has been largely dominated by white males. Vegan investor Alicia Robb is changing that. With a strong background in economics, Alicia created Next… Read More