Three investors and an entrepreneur discuss how plant-based brands can grow and scale, including what strategies are best depending on the size of the business and what stage it’s at.
This panel discussion was recorded at the Plant Based World Conference & Expo at the Javits Convention Center, New York, 7-8 June, 2019.
Lisa Feria, CEO, StrayDog Capital (Moderator)
StrayDog Capital is a VC firm that invests in vegan and plant-based brands. CEO Lisa Feria leads the panel discussion and provides tips on both monetary and strategic investments.
Andy Levitt, Founder & CEO, Purple Carrot
Purple Carrot is a plant-based meal delivery service that was acquired recently. Founder and CEO Andy Levitt talks about how the company scaled to a point where acquisition was on the table, what the acquisition means and how much involvement he and his team now have in the company.
Emily Linett, Associate Manager Strategic Initiatives, Tyson Ventures
Tyson, one of the US’s largest meat producers, was an early investor in vegan meat brand Beyond Meat and has been proactive in moving towards branding itself as a protein company. It recently announced plans to launch its own plant-based meats.
Emily Linett, manager, strategic initiatives, discusses what kind of plant-based brands Tyson is looking to either invest in or partner with, as well as its plans in the sector.
T.K. Pillan, Partner and Co-founder, PowerPlant Ventures
T.K. Pillan is one of the co-founders of rrapidly growing plant-based fast food chain Veggie Grill, as well as a founder of venture capital company PowerPlant Ventures which invests in plant-based brands.
T.K. talks about the growth of Veggie Grill and what PowerPlant is looking for when it chooses brands to invest in.
Recorded by Katrina Fox, founder, Vegan Business Media.
NOTE: Due to background noise in the venue, video is best watched with headphones.
Find out more about the Plant Based World Conference & Expo here
Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]