In this episode, I interview Georgie Campbell, co-founder of Addiction Food in Sydney, Australia.
This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business and Georgie’s a good friend of mine too. I met her when she was first starting out with Addiction Food and I’ve been so happy to watch her business that she runs with her husband Grant grow over the years into the success it is today. I know they’ve both worked incredibly hard and it’s really great to see it pay off.
Addiction Food makes delicious handmade sweets and healthy plant-based treats, that are organic, fair trade and sustainable.
In this interview Georgie talks about:
• How the business deals with the challenge to stay competitive and attract clients, while raw materials are increasing in price
• Why she decided to stop using the word ‘vegan’ in her branding and marketing
• The importance of having another passion away from your business
• And much more
Visit the Addiction Food website.
Brands mentioned in vegan business news roundup:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Connect with me personally at:
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Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]