In this episode, I interview Seth Tibbott, founder of Turtle Island Foods which produces the range of renowed Tofurky alternative meat products.
This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business.
It was such a pleasure to interview Seth because he’s run a vegan business for over 20 years and seen massive success. But it wasn’t always like that – he had some tough times and it actually took him many years before his business turned a profit.
And I think it’s really good for us to hear about the challenges and struggles that successful vegan entrepreneurs had because sometimes we might be tempted to think they had it cushy all the way along. That’s rarely the case and Seth’s story certainly demonstrates that.
In this interview Seth talks about:
• The innovative strategy he took with his living arrangements when he couldn’t afford conventional rent
• How Tofurky took off and hit the big time when Seth stopped conforming to how he thought a ‘businessman’ should look and act
• The importance of knowing when to ‘fire yourself’ and delegate
• And much more
Visit the Tofurky website.
Brands mentioned in vegan business news roundup:
Hip City Veg