In this episode, I interview Seth Tibbott, founder of Turtle Island Foods which produces the range of renowed Tofurky alternative meat products.
This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business.
It was such a pleasure to interview Seth because he’s run a vegan business for over 20 years and seen massive success. But it wasn’t always like that – he had some tough times and it actually took him many years before his business turned a profit.
And I think it’s really good for us to hear about the challenges and struggles that successful vegan entrepreneurs had because sometimes we might be tempted to think they had it cushy all the way along. That’s rarely the case and Seth’s story certainly demonstrates that.
In this interview Seth talks about:
• The innovative strategy he took with his living arrangements when he couldn’t afford conventional rent
• How Tofurky took off and hit the big time when Seth stopped conforming to how he thought a ‘businessman’ should look and act
• The importance of knowing when to ‘fire yourself’ and delegate
• And much more
Visit the Tofurky website.
Brands mentioned in vegan business news roundup:
Hip City Veg
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Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]