In this episode, I interview UK publicist Karin Ridgers, owner of Mad Promotions who also runs online TV station VeggieVision TV.
This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business.
I love Karin because she’s so passionate about PR – in fact I hired her to do some PR for me when I launched Vegan Ventures at London VegFestUK in October last year and she got me on LBC Radio, the UK largest talkback radio network.
What I’ve found about Karin is she’s one of those rare publicists who really gets what journalists need and gives it to them. As a journalist myself, I really appreciate PRs like Karin who make my job easier.
In this interview Karin talks about:
• How PR is still the best and fastest way to get recognition for your vegan business
• Why putting ‘vegan’ front and center when approaching journalists isn’t always the best move
• What to look for in a PR professional
• What PR professionals expect of you
• And much more
Visit the Mad Promotions website
Visit the VeggieVision TV website
Brands mentioned in vegan business news roundup:
Bee Free Honee
V Spot (Dallas)
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Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]