In this episode, I interview Ella Nemcova, founder of The Regal Vegan which produces vegan gourmet spreads, including the renowned Faux Gras, Basilicotta and Superfood Pesto.
This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business.
Ella’s products are in the gourmet, premium range and she’s a great example of a small business owner coming up with a unique product and managing to raise the company’s profile through that, which allowed her to add new products and continue to grow.
In this interview Ella talks about:
• Why it’s important to use words and images that reflect your brand – and how she does this with The Regal Vegan
• How being across many different marketing platforms helped the company grow
• How to get comfortable with selling
• And much more
Visit The Regal Vegan website.
Brands mentioned in vegan business news roundup:
The Butcher’s Son
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Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]