In this episode I interview Ginger Burr from Total Image Consultants in Massachusetts. Ginger’s been running her image consulting and fashion styling business for 29 years, although it wasn’t until 2005 that she became vegan and incorporated these ethics into her brand.
A music major at college, Ginger did a stint at modelling school and as a typist at MIT before finding her calling at the age of 30 to empower women to feel good about who they are, both inside and out and launched Total Image Consultants.
As well as worki
ng one-on-one with private clients, which include both cis and transgender women, helping them to shop and express themselves in a way that’s right for them, Ginger also has a flagship virtual coaching program Who Taught You How to Dress and is about to launch a new online program Dress to Impress—Yourself! A DIY guide to a wardrobe YOU love.
Ginger directs corporate seminars and community education programs for some of Boston’s most prestigious organizations including Harvard Law School, Harvard Business School and the US Army.
She’s the author of the book That’s So You! And in 2007, VegNews Magazine named her one of “25 Most Fascinating Vegetarians”.
In this interview Ginger discusses:
• How to network – the right way – even if you’re an introvert
• Why not compromising on your ethics and being unafraid to take a stand is good for business
• Why she uses the word ‘vegan’ all over her marketing materials, even though the majority of her clients are not vegan
• And much more
Visit the Total Image Consultants website
Check out That’s So You! by Ginger Burr on Amazon
Brands mentioned in vegan business news roundup:
The Hampshire Vegan Fair
California Giant Berry Farms
Duda Farm Fresh Foods
Natural Delights
Kathy Patalsky from Healthy Happy Life blog
House Foods, America
RESOURCES:
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Connect with me personally at:
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Vegan Business Media is a multi-media, multi-author blog for aspiring and existing owners of vegan-run businesses, designed to equip them with the information, tools, inspiration and resources they need to start and grow their enterprises. It is hosted by award-winning journalist Katrina Fox.
