In this episode I interview Donna Zeigfinger from Green Earth Travel, a travel agency in Maryland, specializing in ethical and eco-friendly vacations.
Travel has been in Donna’s blood for decades and she’s combined her passion with business, working for various travel companies since the 1980s before launching Green Earth Travel in 1997. Since then it’s become a leading vegetarian, vegan and eco-travel agency in the US, featuring in several prominent media including the New York Times and Washington Post.
The company focuses predominantly on volunteer vacation packages and adventure travel. Whether it’s a weekend or several weeks, Donna works closely with clients to deliver a customized trip.
These range from individual packages to group tours and services include booking airline tickets and hotels, along with advice and support if there are any problems.
Green Earth Travel’s mission is to make it easier for vegetarians and vegans to eat while traveling to their dream destinations and to enable people to travel in as sustainable way as possible.
Donna, who works from home with a small remote team, has also teamed up with Vegan Travel Club to produce tours of Italy featuring vegan health and culinary experts.
In this interview Donna discusses:
• The importance of experience and expertise as a service provider to build trust with potential clients
• The best type of content to share on social media that’s guaranteed to get the most engagement with your brand
• The relevance of offline marketing methods, such as festivals, to generate leads
• What small business owners and solopreneurs can do to stand out, particularly from bigger brands in their industry
• And much more
Visit the Green Earth Travel website
Brands mentioned in vegan business news roundup:
222 Veggie Vegan
My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight
My book Vegan Ventures: Start and Grow an Ethical Business
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Vegan Business Media is a multi-media, multi-author blog for aspiring and existing owners of vegan-run businesses, designed to equip them with the information, tools, inspiration and resources they need to start and grow their enterprises. It is hosted by award-winning journalist Katrina Fox.