In this episode I interview Jodi Monelle, the founder and CEO of global vegan media company LIVEKINDLY, in Vancouver, Canada.
Originally from Bath in the UK, Jodi has a background in media sales for BBC magazines and worked in marketing for Hootsuite and a small VC startup.
During her time working at the VC fund, she was inspired by the entrepreneurs she met and began exploring how to turn her blog into a business with large-scale impact.
In 2017 LIVEKINDLY came into being and quickly became a popular news source for millions of people regardless of their dietary choices, focused on empowering people to make positive changes – big or small – in their own lives and how their daily actions make a difference in the world.
In this episode Jodi discusses:
• The challenges involved in the early days of LIVEKINDLY and how she handled them.
• Why she spent the first 18 months growing a brand and community without a focus on monetization.
• The mistakes she made when deciding to seek investors to raise capital to fund the business and allow it to grow – and what she learned from the experience.
• How and why LIVEKINDLY is creating multiple streams of income, including advertising, and taking a broader approach to its offerings – and what this means for vegan brands.
• And much more.
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Vegan Business Media is a multi-media, multi-author blog for aspiring and existing owners of vegan-run businesses, designed to equip them with the information, tools, inspiration and resources they need to start and grow their enterprises. It is hosted by award-winning journalist Katrina Fox.