In this episode I interview Grace Regan, founder of SpiceBox, a local curry house in London, UK, which is also vegan.
Grace is a serial entrepreneur who cut her teeth in the tech world, with her first start-up Clippet News. In 2015, she won a place on a top Silicon Valley accelerator and moved to California, where she became vegan.
Disillusioned by the tech world, Grace moved back to London and started SpiceBox from her home kitchen.
She quickly fell into the world of street food, trading at markets and festivals across the UK and was named a Young British Foodie Street Food Finalist.
With a mission to bring a fresh, modern spin on the Great British curry house, Grace opened the first SpiceBox curry house in Walthamstow in North East London in January 2019.
Recently she completed a round of investment to scale the concept in commuter towns around London. SpiceBox raised over £850,000 which included a Seedrs equity crowdfunding campaign.
The company – which also implements a number of sustainability initiatives including being powered 100% by renewable energy – reached profit within six weeks of opening.
In this interview Grace discusses:
• Why she left Silicon Valley, despite gaining success with her tech startup to move into plant-based hospitality in the UK
• Why she chose Walthamstow, which is not known as a vegan-friendly area, to open her first curry house
• How she raised £850,000 investment, despite getting a lot of ‘no’s’ and having no experience in the restaurant business
• Why she doesn’t promote the business as being vegan
• And much more
Visit the SpiceBox website
Brands mentioned in vegan business news highlights:
Services: Work with me
Follow Vegan Business Media on:
Connect with me personally at:
Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]