In this episode I interview Doron Petersan, owner of Sticky Fingers and Fare Well vegan eateries in Washington, D.C.
Doron opened Sticky Fingers Sweets & Eats in 1999, drawing on her degree in dietetics from the University of Maryland and years of experience working in restaurants.
In 2010 she grew Sticky Fingers to include wholesale distribution at grocers in Washington D.C., Virginia, and Maryland.
She also opened an online Sticky Fingers store that ships sweets and merchandise nationwide across the US.
In 2016, Doron opened Fare Well, a plant-based diner, bakery and bar.
She is a two-time Food Network Cupcake Wars winner and author of the Sticky Fingers Sweets & Eats cookbook.
In this episode Doron talks about:
• How her businesses have evolved over the past few years
• How perceptions towards plant-based eating have changed
• How she’s managed to continue to attract customers to her all-vegan eateries, despite more mainstream restaurants adding plant-based options
• The impact of COVID-19 on her businesses and how she’s handled it
• Her predictions for the plant-based dining sector
• And more
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Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]