In this episode I reveal a couple of situations I experienced recently when publicists pitched me their guests to be on this show, that I want you to avoid.
Making journalists’ jobs easy is super important when you’re doing your own PR (or pitching a guest on their behalf). I include podcasters and bloggers in the journalist category too.
I receive heaps of pitches from both PR agencies and vegan business owners and to be honest, most of them fall flat, because the person pitching hasn’t done their homework.
Also, even when I am potentially interested in having a guest on, things don’t always go smoothly.
So, in this episode, I share with you what doesn’t work, and then what does, so you can maximize your chances of landing yourself a guest interview on (the right) shows.
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Katrina Fox is an award-winning vegan journalist, publisher, speaker, PR consultant and media trainer who teaches vegan business owners, entrepreneurs and change makers how to get free publicity by sharing their stories. Katrina was a regular contributor to Forbes for a year, writing about vegan and plant-based business. She is the founder and editor-in-chief of Vegan Business Media, the host of Vegan Business Talk podcast, and the author of Vegan Ventures: Start and Grow an Ethical Business. Katrina is also the creator of Vegans in the Limelight: Online PR course for Vegan Business Owners and Entrepreneurs. For more information and to hire Katrina, email her at katrina [at] veganbusinessmedia [dotcom]