WHY THIS BOOK AND WHY NOW?
Vegan living is 'hot' right now. In just the past five years veganism has regularly hit the headlines – in a positive way.
With vegan food being served at the BAFTA Awards in the UK and Golden Globes in the US, vegan companies getting a deal on the popular US TV show Shark Tank to Bill Gates investing in a company providing vegan alternatives to meat and Beyonce's plant-based food delivery service, the vegan lifestyle is starting to shed its image of bland, drab and unhealthy.
As an ethical vegan since 1996 and a longtime animal rights advocate, my mission is Vegan World Domination where animals are no longer exploited, abused, commodified or killed for human consumption. Ethical businesses play a key role in moving closer to this ideal. I want to be able to walk down high streets, go into shopping malls or the airport and for every business to be run on vegan principles – which includes treating people fairly and being as environmentally sustainable as possible. For me, the question was: How could I, with my skills as a journalist, content creator and curator, interviewer and media coach/trainer launch my own business to help vegan business owners and entrepreneurs to start and grow their operations? I knew there were a ton of general business books out there, many of them excellent for any small-business owner starting up. But there was nothing specifically for the owners of vegan-run businesses. While many of the challenges, advice, and strategies apply to any business, running an animal-free operation brings its own set of extra, specific challenges. So, I wrote this book because I wanted to read it. And I figured others would find it useful too. I wanted to find out from vegan business owners and entrepreneurs themselves what their secrets of success were. How did they cope with the challenges of running an ethical business? What did they learn? How did they grow? Thus began this book project. I conducted extensive, indepth interviews with more than 60 owners of vegan-run businesses in the US, Canada, UK, and Australia, along with vegan marketing, PR, and business growth professionals. Some are larger operations with high numbers of staff, while others are small businesses. Among the interviewees whose insights are woven throughout the book are: · Seth Tibbott, Tofurky · Adrian Ling, Plamil Foods · Joy Pierson and Bart Potenza, Candle Cafe, Candle Cafe West and Candle 79 · Tim Barford, Yaoh and VegFestUK · T.K. Pillan, Veggie Grill · Jane Velez-Mitchell, broadcast and multi-media journalist, JaneUnchained.com · Victoria Moran, author and director of Main Street Vegan Academy · Kezia Jauron, Evolotus PR · JL Fields, vegan lifestyle coach and author · Sharon Gannon, Jivamukti Yoga · Karin Ridgers, Mad Promotions and VeggieVision TV · Stephanie Redcross, Vegan Mainstream · Jessica Bailey, The Cruelty Free Shop · David Benzaquen, PlantBased Solutions · Sugandh G. Agrawal, GUNAS · Lee Coates, Ethical Investors and Cruelty Free Super · Elizabeth Olsen, Olsenhaus · Leigh-Chantelle, Viva La Vegan! · Renia Pruchnicki, Truth Belts · Ella Nemcova, The Regal Vegan · Wally Fry, Fry's International And many more. Wherever you are on your journey – perhaps you have an idea to start a business, are in the early stages of development, or are in the throes of expanding your empire – you'll be educated and inspired by this book, which is, as far as I'm aware, the first book to focus specifically on vegan-run businesses, the particular challenges they face, and how they deal with them to succeed and grow.?
WHAT YOU'LL LEARN
Featuring insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals, among the numerous nuggets of wisdom in Vegan Ventures, you'll learn:
- Philip Wollen, former VP, Citibank & philanthropist
"We need a business book that speaks to people motivated by compassion and the desire to make the world a better place, while at the same time wanting to make a living and, ideally, build a business that's a rousing success. Vegan Ventures is exactly this guide, and it applies to every sort of vegan business and to every vegan who's in business. It helped me so much myself that I've made it required reading for prospective students at Main Street Vegan Academy, the program I run to train Vegan Lifestyle Coaches and Educators.."
Victoria Moran Author & Director of Main Street Vegan Academdy
"Vegan businesses can’t just be good. They can’t just be compassionate. They can’t just be coming from the right place. They’ve got to be a thousand per cent better than the alternative product – and that is a high bar. That’s what it’s going to take for vegan businesses to survive. So let’s all grow our businesses, let’s all be fierce in our activism, fierce in our efficiency. Let’s all read Vegan Ventures by Katrina Fox.."
Jane Velez-Mitchell Broadcast journalist, Author & Founder, JaneUnchained.com
"Vegan Ventures is the most exciting book release of the year. As veganism worldwide continues to grow, Vegan Ventures is right on time to guide those wanting to get on board the vegan train and launch a vegan business. I really enjoyed reading the advice and tips from successful vegan business owners featured in this book. For anyone wanting to run and grow an ethical vegan business, Vegan Ventures is a must read. I cannot recommend it highly enough and have the utmost admiration for Katrina for writing this ground-breaking book.."
Kathy Divine Author
"What a fantastic, practical and inspirational book. Everyone who’s interested in running an ethical business should read it - actually, Vegan Ventures is a great resource for any new business owner, vegan or not, but it is certainly a must-have for vegan entrepreneurs”.
Alexandra Paul Actor, director, activist & athlete
"I’m a big believer in businesses with a mission other than profit - we need more people running more businesses in this way, where the key outcomes are environmental and social. Encouraging other entrepreneurs to adopt this business model is a key part of that – Katrina's book does this brilliantly.”
Dale Vince Founder, Ecotricity & Chairman of Forest Rangers Football Club (UK)
"Katrina's passion for veganism, ethics and business have collided and I think mankind is the winner. I always admire a writer who is prepared to stand by their beliefs, and Katrina most certainly does this. Vegan Ventures is a book that a lot of people are going to be talking about and raving about.”
- Andrew Griffiths, Bestselling author, INC columnist & CBS Small Business Commentator
ABOUT KATRINA FOX
Katrina Fox is an award-winning journalist, publicity consultant, editor of the vegan business blog VeganBusinessMedia.com, host of Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners.
She has written extensively for niche and mainstream media for 18 years on animal advocacy and ethical business and was a regular Forbes contributor for year specialising in writing about vegan and plant-based businesses.
A vegan of 23 years, Katrina teaches vegan business owners how to do their own PR and get free media coverage through her signature online course and group coaching program Vegans in the Limelight.
A passionate animal advocate, Katrina won the Voiceless: The Animal Protection Institute Media Prize for her article, ‘Speciesism: The Final Frontier’, for Australian national broadcaster the ABC’s The Drum website. Her work has been featured in the books Circles of Compassion: Essays Connecting Issues of Justice (edited by Will Tuttle) and Plant-Powered Women: Pioneering Female Vegan Leaders Share Their Vision for a Healthier, Greener, More Compassionate World (edited by Kathy Divine).
She lives with her wife Tracie and loves glitter and internet cat videos.