Other people are getting themselves and their brand ‘out there’ and you’re frustrated (maybe a little envious too) because you’re not getting similar opportunities
You’re exhausted trying to be ‘everywhere’, figuring out what to post on social media and what activities will actually help to grow your business
Your marketing efforts (even the ones you’re paying through the nose for) aren’t getting you the engagement, leads or sales you want
If so, you know how hard it can be to get quality support and advice that’s relevant to your business.
I get it.
Maybe like me, you've been let down by get-rich-quick ‘gurus’ who over-promise and under-deliver and often encourage you to engage in ethically-questionable marketing tactics that harm your business in the long term.
Fortunately, you can now leave all that behind you ...
Introducing Vegans in the Limelight
Vegans in the Limelight is my membership program for vegan business owners, experts, influencers, coaches, consultants, authors and other creatives.
It gives you access to expert training, advice and support on how to create a strong personal brand and become an authentic, in-demand thought leader.
You’ll learn how to use the right marketing, PR and content strategies to attract your ideal clients or customers.
🙌 PLUS you get the support of a warm, welcoming and empowering community championing you to succeed.
What you get
REGULAR EXPERT MASTERCLASSES
Learn marketing, PR, branding strategies & more in our live virtual trainings by experts in their field, or watch the recordings later.
Q&A 'ASK ME ANYTHING' GROUP COACHING SESSIONS
Need some personalised, tailored advice for your business? Hop onto the monthly Q&A group sessions to ask me (and others on the call) anything. You can also get plenty of help 24/7 by posting in the Facebook group.
Submit a page of your website (Home, About, a sales page etc) and I’ll record a 5-10-minute review for you with honest feedback and suggestions for how you can take it from woe to glow 🌟.
PRIVATE FACEBOOK GROUP
Ask questions on anything related to marketing, PR, content, personal branding and thought leadership and get help and feedback from a warm, supportive community of peers, as well as me and other talented and experienced professionals in these fields.
Watch recordings of live trainings, masterclasses, content reviews, group coaching sessions and dive into the courses whenever and wherever you want on any of your devices.
Meet, connect and collaborate with other vegan business owners, experts, influencers, leaders, coaches, consultants, authors and creatives from across the globe.
VEGAN PR COURSE
This is my comprehensive, 12-module course that teaches you everything you need to know to do your own PR and get media coverage. It includes video trainings plus downloadable plug-and-play templates. Previously sold as a standalone course for between $597-$997 USD. All yours when you join Vegans in the Limelight.
Meet Me, Katrina Fox
I’m a professional storyteller, with 25 years’ experience as a journalist, writing for niche and mainstream media in the US, UK and Australia, including a year as a Forbes contributor writing about vegan and plant-based business.
Over the years I’ve made Chrissie Hynde swear at lesbians, fangirled over Jackie Collins in a posh hotel and left Sophia Loren lost for words when I asked her what she thought of same-sex marriage.
A vegan for 26 years (never thought I'd finally be cool or trendy!), I wrote the first book of its kind Vegan Ventures: Start and Grow an Ethical Business, launched the first vegan business podcast and have spoken at numerous events across the globe.
For the past seven years I’ve been helping to put vegan business owners and experts in the limelight through effective PR and smart, creative content marketing.
I know what it takes to build a successful and authentic personal brand and I love helping vegan entrepreneurs find their sparkle and grow.
As featured in:
Testimonials from real people
As of July 2022 Vegans in the Limelight is my new membership. Previously I ran VIVAS (formerly Vegan Women’s Leadership Network) for two years and have worked with heaps of vegan/eco/purpose-driven business owners and brands over the past seven years.
Here are some lovely testimonials from some of those folks:
“Katrina has a great eye for what’s trending and who to get your work in front of. She completely understands the vegan movement and is well connected all over the world. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that. I recommend her 100 percent.”!
- Sara Kidd, vegan baking queen, author
“Katrina is not only hardworking, but really easy to work with. She remains flexible in her approach and can see fantastic opportunities as they arise. She is well connected and respected in the ‘plant-based world’. I would highly recommend her services.”
- Tammy Fry, marketing director, Fry Family Food Company
“Katrina was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR and marketing strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.”
- Mitali Deypurkaystha, book consultant & founder, The Vegan Publisher
“I thoroughly appreciated being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. I highly recommend her services and am keen to work with her again.”
“Katrina’s assistance with our publicity campaign was professional, comprehensive, well-informed and effective. Katrina was generous with her knowledge, a pleasure to work with, and went out of her way to help us meet our goals. Our campaign achieved much greater reach than it would have without her assistance.”
- Michelle Gravolin, Vegan NSW
“I am truly grateful for the opportunity to work with Katrina and I would strongly recommend her as a coach to anyone who is looking to get their vegan or plant-based business off the ground fast!"
- Rachel Cook, consumer insights expert
“It’s been great working with Katrina, having someone I can go to and support me with various projects. These included giving a talk at a relevant industry event, streamlining and updating my website and getting clear on my offers. Katrina is just a wealth of information and obviously really knows her stuff when it comes to the world of vegan and plant-based PR and marketing.”
- Coral Sirett, healthcare consultant & founder of Zest Health
“Katrina’s coaching led to some specific actions that have already increased the visibility of my personal profile and brand. “Highly recommended as someone who knows their stuff.”.
- Phil Preston, The Business Purpose Project
Get Instant Access to Vegans in the Limelight
Choose from a flexible monthly option, or save $ on a 6-month or annual plan.
Please note this is a recurring subscription payment (you can cancel anytime). See full terms here.
⭐You also get these bonuses
Mindset Training Programs
You can soak up all the advice and support on marketing, content, PR, personal branding and thought leadership strategies to put yourself and your brand in the limelight, but sometimes we can hold ourselves back and self-sabotage.
That’s why I’m including 3 digital hypnosis programs (valued at a total of $291 USD) – created by my wife Tracie O’Keefe, an experienced clinical hypnotherapist, on:
Public Speaking & Presenting
Vegan Ventures: Start and Grow an Ethical Business
The ebook version of my book, the first of its kind, on how to create and run a vegan business of any kind.
Vegan Ventures provides you with a peek inside the operations of those who have been there, done it and are still doing it.
Foreword by Philip Wollen, former VP of Citibank and renowned philanthropist.
Some of our wonderful guest presenters include:
Is it time to start your own podcast? & Ninja Marketing Strategies for Indie Authors
How You Look Matters: Let Fashion & Style Help You Stand Out And Get Your Message Heard
Website Design: Best Practices To Create A High-Performing Sales Machine
Instagram Vs LinkedIn – Should You Embrace Your ‘Professional’ or ‘Social’ Inner-Vegan?
5 Insider Tips on How to Write a Business Book, Even if You Have Zero Writing Experience & The 21 Essential Questions to Help You Choose the Best Publishing Route for Your Book
Plant-based Is No Longer Enough: Here’s How To Set Your Brand Apart
What Are NFTs And How Can They Can Help You and Your Business?
How to be heard in times of chaos
I’m already doing pretty well with my marketing. How will Vegans in the Limelight benefit me?
We’ll sprinkle you in glitter so you shine even more brightly! ✨😁 Seriously though, you’ll get heaps of ideas and feedback on how to amp up your marketing from me and other experts. Plus, a warm, supportive and empowering community to tap into.
Is this a course or what?
No. It's a hub of learning, trainings, coaching and community. My PR course is included as a special bonus, but Vegans in the Limelight is an adventure!
Is all of the content available immediately?
It sure is. No drip-feeding here, you get the whole (vegan) feast up front as soon as you sign up.
Can I get personalised help and support?
Yep. You can post questions in the members’ Facebook group or hop on the monthly Q&A ‘Ask Me Anything’ group coaching sessions.
Does the membership include any done-for-you services?
No. But you can hire me or other experts according to your needs.
Who is the membership for?
Vegans in the Limelight is for vegan business owners, experts, influencers, coaches, consultants, leaders, authors and other creatives who want to get the most out of marketing and promotion and get the right help and support to do that.
Can I join if I’m not vegan?
If you’re on your way to becoming vegan and you’re running a purpose-driven or green business, sure. But … your business or brand must not make or sell any products that involve animal exploitation or contain any animal products or ingredients.
When are the calls and trainings and what if I can’t attend live?
These are at various times to suit different timezones. If you can’t make the live calls or trainings, they are all recorded and uploaded to the Members’ Video Library typically within 24-48 hours for you to watch at your leisure.
I don’t like Zuckerberg, Meta or Facebook. Can I still join?
You can join, but do be aware that the community and a lot of the support happens in the Facebook group. Also, event announcements are made in the group (as well as in the members’ fortnightly email newsletter). I recommend you create a Facebook profile if you don’t have one and just use it to hang out in the group.
“My PR and media training consultation call with Katrina gave me an excellent appreciation for the media and the best tactics to use to get press coverage for my work. I now feel like PR is something I can handle. Katrina's personable style made the consultation a pleasure and her experience meant that all my questions were quickly and clearly answered.”
“Katrina’s immense practical knowledge, generosity and warmth had the audience captivated from the start. She kept them that way until the end and most members came out with pages of notes, helpful tips and resources to assist them in growing their personal and professional profiles.”.”
- Julie Garland McLellan, former president, National Speakers Association of Australia (NSW chapter)
“Everyone I know is absolutely shocked about how we got mentioned in Forbes! I told them it’s because of what I’ve learned from the Vegans in the Limelight program and Katrina’s support. I really appreciated all the insights in using stories and how to angle your businesses to journalists. I got a lot out of the course and appreciated all your help. We definitely saw an increase in customers after all the local media coverage I also got as a result of doing the program.”
- Natasha Tatton, co-founder of Ed's Bred vegan bakery in Whistler, Canada
“Words cannot express the delight and gratitude I feel. I’m so appreciative of all that I’ve learned in your course so far. I sent out my first batch of media pitches shortly after enrolling and awoke to international media coverage. Truly you could be charging 1000 times more for this program.”
- Michelle May, founder, Seva Foods
Get Instant Access to Vegans in the Limelight
Choose from a flexible monthly option, or save $ on a 6-month or annual plan.